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If you work anywhere near revenue, it might just be the most compelling read you’ll open this quarter.
"AI is a civilizational-level general-purpose technology, at minimum as impactful as the integrated circuit, and probably bigger. There’s a good chance we’re in a bubble, but like every major technology wave, the metaphorical fiber-optic cables it leaves behind will fuel an incredible expansionary period for decades to come." — Stuart Watson, Resolve AI
Voices shaping RevOps in 2026
This report is built in collaboration with 15 founders, operators and GTM leaders shaping the future of RevOps. Their perspectives ground our findings in real-world experience and help surface the trends that will matter most in 2026. Sincere thanks to everyone who participated.
"What surprised me most was the polarity of 2026: on one side, breathtaking technological acceleration with AI, agents, programmatic GTM, operating layers; on the other, an equally strong pull toward human channels, trust, and the fundamentals of execution." — Sophie Geoffrion, Vasco
The key sections of the guide
- The New Definition of Efficient Growth : From “more with less” to leverage, compounding, and clarity
- The Economics of AI: The End of Cheap Scale : How compute, energy, and data reshape SaaS economics
- The Rise of the Operating Layer : Real-time systems, unified data, and the GTM brain
- The Transformation of RevOps : From service desk to growth architect and GTM CTO
- AI and the Future of Work : The collapse of junior roles and the rise of the curious generalist
- Faster or Smarter? The AI Maturity Curve : 2025 = curious ; 2026 = faster ; 2027 = smarter
- GTM Motions in 2026: A Tale of Divergence : Programmatic ABM, PLG, agentic buying and a resurgence of human channels
- The Rebuild Agenda : Forecasting, attribution, ICP, CRM workflows, and performance systems
- The human cost of AI-era GTM : Technology accelerates. Humans absorb the impact.
"As the world gets noisier (more emails, more content, more products, more AI-generated noise), what matters most is credibility and trust. Buyers are overwhelmed and don’t know which numbers to believe or which story is true. The GTM motions that still work are the ones where trust naturally exists: brand marketing, influencer networks, events, referrals, and partner-led selling." — Kyle Norton, owner.com
