1. ICP Builder & Customer Profiles
Define, compare, and track your ICP directly in your revenue engine, with real data, in real time.
- Build explainable customer profiles with rule-based criteria, instant previews of segment size and performance, and AI assistance from Gama.
- Compare multiple profiles side by side to understand differences in volume, conversion, and speed through the funnel.
- Monitor your ICP mix across every stage and function in Pulse, with drilldowns to the account level for clarity and action.
2. Pipedrive integration
Connect Pipedrive to Vasco in minutes and sync your CRM data automatically.
- Seamlessly integrate your Pipedrive CRM and bring deals, organizations, people, and activities directly into Vasco.
- Start with a complete, real-time view of your pipeline — no exports, no manual uploads.
- Keep your customer journey metrics up to date with automatic, continuous syncing.
3. Journey Editor
Map every stage, motion, function, and lead source in one unified view, as intuitively as building a journey in Miro.
- Build your entire customer journey in a single visual interface, with stages, motions, functions, and lead sources all connected in one place.
- Customize metrics, edit components instantly, and use the Library panel to add or update building blocks with total clarity.
- Create and manage journey versions effortlessly, so you can evolve processes over time without rebuilding from scratch.
4. Other cool upgrades
- Salesforce Custom Objects: Sync and map your Salesforce custom objects just like standard CRM objects, so Vasco fits your existing architecture without requiring any refactoring.
- Salesforce Calculated Fields: Use your Salesforce calculated fields in lifecycle mappings and dimensions, ensuring accurate logic and up-to-date GTM signals without any manual work.
- Weekly Digest: Choose a weekly delivery instead of daily, so you get the same high-value insights without the overload.
