How Alvéole Eliminated 200+ Hours of Spreadsheet Reporting And Gained GTM Clarity
Hours of Spreadsheet Reporting And Gained GTM Clarity
The challenge
“When analyzing and testing new dimensions, it had to be built manually,” Steven explained. “As the sheet grew and grew, troubleshooting became increasingly time-consuming and frustrating.”
Alvéole brings nature back to cities through urban beekeeping, helping commercial real estate properties create meaningful, measurable sustainability experiences for tenants and communities. Their GTM execution had grown at immense speed, developing new channels and expanding across international markets. But like many rapid growth companies, Alvéole’s revenue operations relied on legacy tools, manual processes, and one RevOps team holding it all together. As RevOps Manager, Steven Parth had built an intricate reporting system that integrated CRM data with Google Sheets for top-down and bottom-up planning, along with a sophisticated scenario modelling formula.
The spreadsheets were powerful and deeply customized. But as Alvéole entered a new stage of growth, three key limitations stood in their way.
What Alvéole needed was the ability to rapidly analyze GTM performance and validate new strategies to help support their new stage of growth, without the time commitment it took from RevOps.
- Reporting complexity outpaced what spreadsheets could handle
- Maintaining and updating the models became too time-consuming
- GTM teams couldn’t easily access or explore performance data
Our approach
Alvéole adopted Vasco to move beyond static, manual spreadsheets and into real-time, self-serve forecasting and performance reporting. Using Vasco’s Planning Hub, they replaced their spreadsheet model with a live, filterable dashboard synced directly from their HubSpot data. Conversion rates and funnel math were prebuilt and easily adjustable, eliminating the need for manual calculations.
Now, GTM leaders could explore their own scenarios, test growth plans, and dive into performance data without needing Steven to generate or validate the numbers.
Not only did Vasco centralize GTM performance reporting, it also gave Alvéole the diagnostic capabilities to identify performance gaps, allowing Steven to quickly share strategic insights to the team to optimize performance.
“With Vasco, it’s easy to test assumptions and scenarios by changing one cell and seeing the impact across the board,” Steven explained.
“It’s made it easier to discuss what’s working and what isn’t by diving deeper into the data behind every lifecycle stage,” Steven explained. “We can quickly see our performance in one place, which makes planning and decision-making much simpler.”
The results
“In RevOps, data is the foundation for trust and alignment. When everyone can analyze the numbers, it’s much easier to make informed decisions together.”
200+ hours saved
By automating what was once constant spreadsheet maintenance, Steven reclaimed more than 200 hours annually. Go-to-market leaders no longer depend on RevOps for metrics. They access accurate, real-time data themselves.
A single source of truth
Vasco has become the trusted source of clean, reliable data across teams. “When team members doubt channel performance, we are able to confidently validate the numbers in Vasco. It’s become our single source of truth for GTM performance,” Steven shared. This consistency has enabled more productive discussions focused on optimizing overall GTM performance.
Stronger alignment with leadership
RevOps and the CRO now operate from the same metrics and definitions. “The entire team is far more aligned on the numbers that matter most and how we define them,” Steven explained. Instead of spending time diagnosing broken reporting, he can now focus on advising the business on where to improve performance.
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