How Leanscale scaled its fractional RevOps services
fractional RevOps services
The challenge
Without a reliable system, it was hard for Leanscale to standardize operations, drive efficiency across client engagements, and scale services.
Leanscale is an embedded GTM Ops agency based in Arizona. The team supports hypergrowth startups such as Clio, Chainguard, Mistral, and Moonvalley. As Partner and COO, Joseph Zaghloul draws on his CRO background and firsthand experience with the challenges of scaling revenue operations to help clients engineer and execute ambitious growth plans with velocity.
Working alongside teams building groundbreaking technologies is exciting, and a constant reminder that in these VC-backed environments, speed is mission critical.
Yet, relying on generic BI tools like Looker created friction for the Leanscale team. These platforms weren’t designed for revenue operations, and fell short in four key ways:
- Inconsistent reporting to plan: Packs had to be built manually each time, which made reporting inefficient and lacked a uniform structure.
- Inefficient manual processes: Too much time spent creating and maintaining reports, making it hard to scale.
- Slow to insights: Without the right visualizations, consultants struggled to deliver accurate insights quickly, making client alignment harder.
- Team pressure: Heavy coordination burdens weighed on morale and pulled focus away from high-value client work.
Our approach
By transitioning to Vasco, Leanscale was able to operationalize its growth model and flywheel within a single, centralized tool.
Key changes included:
- Establishing a single source of truth: Replacing manual, static reports with Vasco’s dynamic dashboards to centralize information and ensure reliability.
- Making the methodology actionable: Embedding Leanscale’s approach directly in Vasco so it could be applied consistently.
- Embedding Vasco in training: every new hire now learns how to operationalize the growth model using Vasco from day one.
- Driving adoption with clients: consultants began introducing Vasco into client processes, aligning priorities and decisions around the same operating plan used by boards and investors.
Onboarding was smooth and supported by Vasco’s “white glove” approach, with constant guidance from Vasco experts on how to scale operations, paired with client-facing sessions to onboard accounts and build alignment with clients.
Vasco quickly became a cornerstone of Leanscale’s methodology. It has also become a competitive advantage in sales conversations, as Vasco is now positioned as a default part of Leanscale’s value proposition.
The results
“The way that CROs, CMOs and GTM consultants need to prove their value has to be tied back to the growth model. You can’t just build reports and dashboards that don’t address the real issues. With Vasco, we prioritize what matters most, make high-leverage decisions, and avoid side quests that don’t move the needle.”
Time savings
At least 5 hours per month per consultant saved on reporting packs, while reducing the burden of manual coordination
Scalability
Centralized systems replaced ad hoc dashboards, making processes repeatable and efficient.
More time for strategic work
Consultants can now focus on advising clients and making high-leverage decisions instead of assembling data.
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