AI in GTM & RevOps
How AI is reshaping go-to-market and RevOps. This pillar covers the economic, operational, and organizational impact of AI, helping leaders understand where it creates leverage, where it breaks assumptions, and what changes next.
- — Where AI creates real leverage across GTM and RevOps
- — How AI changes decision-making, not just productivity
- — Economic, operational, and organizational impacts of AI
- — New constraints AI introduces (costs, data quality, reliability)
- — What GTM leaders should rethink as intelligence becomes embedded in systems
RevOps + Claude Cowork: What is the AI context gap?
Context graphs built for RevOps are what make Claude outputs trustworthy. Without context, the data can be clean or dirty, complete or missing, reconciled or contradictory, and Claude will reason on it either way.
Context graphs for GTM teams
A context graph is a structured way to represent GTM data that preserves entities, relationships, and the context in which revenue decisions were made. Instead of reporting outcomes in isolation, it links performance to the sequence of events, signals, ownership changes, and conditions that produced them.
CRO’s 2026 guide to agentic AI
The AI context gap is the defining challenge for every RevOps team building on agents right now. This guide explains what it is, why it exists in most stacks, and how a revenue context graph closes it. By the end, you'll know exactly where your stack stands and what to do next.
The economics of AI
AI is often framed as a product shift. In reality, it is an economic one. This article builds on insights from the Vasco Trends Report, notably conversations with Michael Litt (CEO, Vidyard) and Guillaume Jacquet (CEO, Vasco).
2026 RevOps Trends & Predictions
We asked fifteen of the smartest operators, founders, and advisors we know for their perspective on the year ahead. And their insights genuinely floored us.
AI in sales
AI tools are reshaping the daily lives of sales reps and GTM leaders, but not without their challenges. In the video below, Justin from Vasco and Jacob from Attention shared their firsthand experiences on how AI is transforming workflows, where it falls short, and what the future might hold.
Time to AI
The pressure to implement AI in GTM is real. Budgets are shifting. Competitors are experimenting. And yet, most people still feel overwhelmed.
How growth loops turn users into your best sellers
Vasco just came back from the Impact Summit in San Francisco, hosted by Winning by Design. As a certified WbD partner, we had front-row seats to an insight-packed event on how AI is reshaping go-to-market strategies. We asked Dave Boyce, EVP Product at Winning by Design, to share a small slice of thinking that’s bound to impact RevOps teams in the months ahead. Here it is!
See it work on your revenue data
Clean data, accurate forecasts, and a unified GTM team without extra headcount, dashboards, or delays.